Keller Bros Family of Dealerships
As Marketing Manager at Keller Bros, my daily responsibilities included managing social media, creating content, maintaining the website, designing graphics, & executing email marketing campaigns. During my tenure, Facebook traffic & engagement increased by 40%. Ensuring brand consistency across all channels was a top priority, especially given that Keller Bros operates four locations: two Ford dealerships in Lebanon & Lititz, PA, a Dodge dealership in Lititz, PA, & a pre-owned vehicle lot in Lebanon, PA. Key initiatives included preparing for the Bronco relaunch & promoting Keller Bros' 100th anniversary.
Ford Lebanon Website Redesign
One of the most exciting parts of my time with Keller Bros was getting to redesign the homepage. Keller Bros already an easy to navigate, clean website that just needed a more modern facelift.
Email Marketing
Sending out email campaigns in VinSolutions was a vital part of promoting current events around our locations. Most notably, the Bronco relaunch. Below, the campaign for our Memorial Day Trade-In Event is also displayed.
